Jay Whiss – Dark Cloud

Toronto-based rapper, Jay Whiss makes his debut on our pages with his comeback project titled ‘Dark Cloud’

Whiss dropped his first solo music in over two years with the release of his Dark Cloud EP.  Dark Cloud is a deeply personal expression of the last few years of Whiss’s life and is heavily influenced by the tragedy of losing two friends to gun violence last Canada Day on Queen Street West in Toronto (Prime Boy assistant manager Kosi Prime and close friend and collaborator Smoke Dawg).

Whiss began making waves in the industry when he was featured on the 2016 debut mixtape by his long-time friend and collaborator, multi-platinum producer Murda Beatz. Their single “Brown Money” racked up over 300K streams on Soundcloud and led to Whiss being pegged by industry insiders and notable U.S. blogs like HotNewHipHop as one of a handful of “Toronto Artists To Watch”. Last year, Whiss got nods from a wide range of noteworthy media including The FADER, VICE, Complex and Exclaim! (9/10) with the critically acclaimed release of Koba World – the 2018 album from the Prime Boys collective alongside fellow crew members Jimmy Prime and Donnie.

With this project marking the beginning of Whiss’ solo comeback, we can’t wait to see what else he has in store for us for the rest of the year! Stream ‘Dark Cloud’ below.

John Buchanan
Creative Director of Soul Serum

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